AIGA

When reading the section about Theory and Practice it talks about your teachers pushing you to do your best. While in an identity class I often found myself frustrated with my logos and my teacher never accepting them. She was always pushing me for more and more. At the time I just would get so frustrated that I didn't see what she was trying to do. She was trying to get me to push myself as hard as I could to see what she could get out of me. While I was focused on deadlines I should have been focused on how far can I really push myself? One logo especially was a NCPA logo that I worked on.

Inspiration

When looking for inspiration I tend to go to the AIGA website and look at the design archives. It helps me get a feel for what is already out there and what people are doing.

I also go to fuelyourcreativity.com I find alot of good identitys on their and it helps to inspire me to do something different.

Portfolio Sites

Yourprofolio.com - One time $10 fee.
Carbonmade.com - Free
Coroflot.com

The Beginning of Design

I don't have very many memories of design early on. Growing up I always looked forward to having projects where I needed to make a poster so that I could get the markers out and start deciding how I wanted to lay things out on the poster and it always made me excited to want to show others what I had done.

One experience in particular that opened me up to the Arts/Design was when I was kind of forced into taking a high school drawings class because nothing else fit in my schedule. I took the class and found myself often frustrated with drawing but when my teacher pulled me aside and told me that he couldn't believe I had never taken any other drawing or art classes and that I needed to sign up right away because he thought I had such a talent. I was so surprised. That was the last thing that I thought would come out of that class. 

 I didn't take anymore art classes in high school but when I was an interior design student at Mizzou I was introduced to Adobe Photoshop and Illustrator and immediatly fell in love. I ended up not being happy as interior designer because I hated the hand drafting. I was transferring to Maryville the next year and thought I would take a chance with Graphic design.

Pooch

For my Capstone Project I am doing a Dog Resort. I came across this Dog Place and loved everything about the design. I love the clean modern lines that it has. It inspires me to make my Dog Resort clean and sophisticated as well. I believe it works well because it is classy and sophisticated. Most dog owners that would be taking there dogs here are willing to spend the money for their dogs so they are probably well established and classy people just like the design.

I think the designer did a great job because I think that the design matches the client very well. I like the look of less is more and that is definitely used here. 

Timeline

9.17 Resume update

10.1 Magazine Revisions

10.5 Identity

10.29 Brochures

11.12 Have stuff printed

11.19 Start adding Capstone stuff

I am very influenced by Paul Rand. Rand is mostly known for his corporate identities such as IBM, ABC and UPS. I feel like he has influenced me a lot because one of my passions is Identity. I like to think of my style as modern, clean and simplistic and Rand is known for his simplistic design. Here is a quote that I found from Paul-Rand.com.

Although his logos may be interpreted as simplistic, Rand was quick to point out in A Designer’s Art that “ideas do not need to be esoteric to be original or exciting.” His American Broadcasting Company trademark, created in 1962, epitomizes that ideal of minimalism while proving Rand’s point that a logo “cannot survive unless it is designed with the utmost simplicity and restraint.”

I agree with this statement 100%. I feel that less is more. If you think about it a lot of designs that are simple do last longer because they don't date/feel out of date with a whole lot of junk added.


Here are a couple of my Identity designs.